Search engine optimization (SEO) also falls among them but the birth of SEO remains a mystery. As we know that this exists and is an important factor for the growth of any business. SEO evolved after the development of Search Engines. we were more concerned about how to use this to do results. Within a short time SEO has improved and brought changes at a rate and their birth to predicted to fall around the end 1990’s.
Google
Google was founded in 1998 by Larrypage and sergey brin. its a search engine that famaliar now a days and yahoo is the first engine .Google.com is the most visited website in the world.Other Google also figure in the top 100 most visited-website
There are three types of tools that helps to store in webpage
Crawling
Crawling tool is used to scan the web page and collect the details about each page.
Eg: Titles, Image
Indexing
Indexing tool is used to add webpage to the google search depending upon which meta tag you used .
Caching(cache)
It is the snapshot of the web page that google store . It helps to improve your load time of your web page and optimize your site for the search engine.
SEO practices can be classified into two they are White hat SEO and Black hat SEO.
White hat SEO
It refers to the most genuine practices to gain higher page rank. It includes key words and key word analysis. It has to make long term investment on their website .
Black hat SEO
It mainly used to get higher rankings . Black hat SEO includes keyword stuffing , links,blog content spamming. it is mainly used for quick response of their site.
SEO techniques adopted include On page optimization and off page optimization.
On Page Optimization
It refers to the activities carried out in the page which is to be published. This will helps in giving higher rank in search engine result.
This activities are done on a page after it become post on the web .
Origin of SEO
Number of users of internet increased information can be attained with greater ease, but the information provided was low. To improve page ranking owners used keyword stuffing doubling keywords and they also used spam and back links. It helps to achieve the quality of the sight.
Updates of Google Ad words is an advertising program
commonly known as Paper click. We can advertise our website by paying Google.
Updates of 2000-2002
Google Adwords, Ad sense and Google Toolbar were launched
with Google Adwords, A user can do their advertisement of their product using
Google toolbar people could search without visiting home page. Ad sense
published the ads to the different places on the web page.
Updates of 2003-2004
More sites lost their ranking because of keyword stuffing.
It emphasized mainly on quality content. In 2004 “Google suggest“ is introduced
as Google Labs feature.
Updates of 2005
To decrease the spammy links Google joined with Yahoo and
MSN for the “Nofollow” attribute. In June Google launched a personalized
search.
Renovation SEO in 2009
Bing premiered at the beginning of the year by providing
better result than Google. In August Google introduced Caffeine algorithm, It
was designed to speed crawling, and ranking in nearly real time.
Pogo stick is
the another update by the Google , it is ranking technique by Google. It is
based on interaction of the user.
Update of 2010 Social media signal
Ranking with social media also which web site mostly shares
with social media have the better ranking. The social media authority value is
the most interacted or influential power to get the top ranking.
Update of 2011 Webspam team
To control the spam activities and give users improve the
quality of Google search result. Matt Cutts is the head of the web spam team.
Google Panda Updation 2011
It is the update introduced in Feb 2011, it is related to
content spinning it also checks for content duplication, grammatical errors,
spelling mistakes. It leads to lower the rank and quality of the sites.
Content farming
It is a web site where the content is written for SEO bots
instead of the users. Their aim is to create large revenue by laying down Ads
on the page or setting the links within the content.
Content Spinning
It is taking out text written in one way and rewriting it.
Penguin Update 4.0 2012
It is according to the link spamming updation . It was
introduced in Apr 2012. It is used to avoid low quality web sites that gives
spam links and key word stuffing. Link spamming include link exchange , link
selling etc.
Comment spamming
It is trying to get links to their web site by posting links to other web sites. They also post
links to the comment space.
Wiki spamming
Building an unnatural link from Wikipedia to manipulate the
search ranking.
Guest Blogging
It is a method where you can write an article for a web site
and get a link to your web site or Blog in written. Publishing the Blog
articles a Guest.
Humming Bird Update 2013
Google will bring semantic search result. Google will give
out the best matching result after the query. It had a artificial intelligence
with algorithm while updating.
Rank Brain update 2015
It was updated version of Humming Bird. Here artificial
intelligence was deeply used.
It is related to local ranking / SEO
The website target for the local audience. We have to
complete a group of
SEO activities to make our web site visible to the local
audience.
- Google My Business.
- Address Clearance.
- Search id in local directory
EMD Updation
It’s for the exact
match domain .its the filter launched in September 2012 to prevent poor quality
sites from ranking. When a fresh EMD Update happens sites have improve their content may regain
good ranking.
Gooogle Pirate
Google pirate update is a filter introduced in Aug 2012
designed to prevent sites with many copyright reports as filled through google
DMCA digital millennium copyright act.
DMC Act help to
duplicate content sites are detected.
Mobile Geddon
It was the name introduced by the webmasters and web developers
to google algorithm update of Apr 21 year of 2015.The main effect of this
update is to give priority to website that display on smartphone. It’s a mobile
friendly Updation, responsive design. The changes does not affect searches made
from a desktop computer or laptop.
